WooCommerce Integration

You can connect a WooCommerce store to Sequenzy with the Sequenzy WooCommerce plugin. Once connected, Sequenzy can sync store data, track customer activity, and power WooCommerce recovery flows. The plugin is available on WordPress.org: Sequenzy for WooCommerce.

What It Does

Sync products, customers, guest buyers, and orders
Deliver cart and checkout activity to Sequenzy
Capture product back-in-stock requests from your storefront
Trigger replenishment reminders after WooCommerce purchases
Let you run a manual store sync from Settings -> Integrations
Show plugin connection health in Sequenzy

How To Connect

Open Settings -> Integrations in Sequenzy.
Find WooCommerce and click Install Plugin.
Open the WordPress.org plugin page for Sequenzy for WooCommerce.
In WordPress, go to Plugins -> Add Plugin, search for Sequenzy for WooCommerce, install it, and activate it.
Open WooCommerce -> Sequenzy in WordPress.
Click Connect to Sequenzy.
Sign in to Sequenzy, choose the company, and approve the connection.
Return to WordPress and finish the connection if the plugin asks you to confirm.

You need owner or admin access to the selected company to approve the connection.

What Syncs

Store Data

Products
Registered customers
Guest buyers
Orders

Recovery Events

ecommerce.cart_started
ecommerce.cart_cleared
ecommerce.checkout_started

Order Events

WooCommerce orders trigger ecommerce.order_placed with product line items:

{
  "orderId": "501",
  "orderedAt": "2026-04-02T00:00:00.000Z",
  "lineItems": [
    {
      "provider": "woocommerce",
      "providerProductId": "101",
      "providerVariantId": "102",
      "title": "Coffee Beans",
      "quantity": 1,
      "priceCents": 2500
    }
  ]
}

Sequenzy uses lineItems[].providerProductId and lineItems[].providerVariantId for product-aware automation matching.

Replenishment Reminders

WooCommerce products can use the same replenishment flow as Shopify products:

Sync your store products.
Open Settings -> Products.
Choose a product.
Enable replenishment and set how many days after purchase the product usually runs out.
Choose whether matching should use the product or exact variant.

When a matching WooCommerce order is received, Sequenzy queues a reminder. If the customer buys the same product again before the reminder is due, the reminder is skipped. When the reminder fires, it triggers ecommerce.replenishment_due. Sequences started by ecommerce.replenishment_due default to stopping when the same product is purchased again.

Back-In-Stock Requests

WooCommerce can use the same back-in-stock waitlist model as Shopify. When a shopper asks to be notified, send the request to Sequenzy:

curl -X POST "https://api.sequenzy.com/api/woocommerce/back-in-stock/subscribe" \
  -H "Content-Type: application/json" \
  -H "Origin: https://store.example.com" \
  -d '{
    "storeUrl": "https://store.example.com",
    "email": "buyer@example.com",
    "providerProductId": "501",
    "productTitle": "Coffee Refill Pack"
  }'

For simple WooCommerce products, Sequenzy uses the product ID as the back-in-stock variant identity. If you have a variant-specific implementation, include providerVariantId and variantTitle. Variation stock webhooks should include the parent product ID as parent_id and the variation ID as id. When a WooCommerce product update reports the product as in stock, Sequenzy marks matching active waitlist entries as notified and triggers ecommerce.back_in_stock.

{
  "provider": "woocommerce",
  "providerProductId": "501",
  "providerVariantId": "501",
  "productTitle": "Coffee Refill Pack",
  "productUrl": "https://store.example.com/product/coffee-refill-pack",
  "imageUrl": "https://store.example.com/uploads/coffee.png",
  "requestedAt": "2026-04-01T12:00:00.000Z",
  "backInStockAt": "2026-04-02T08:00:00.000Z"
}

If the product goes out of stock again after notification, Sequenzy triggers ecommerce.back_in_stock_out_of_stock so matching back-in-stock sequences can stop safely.

Subscriber Profiles

WooCommerce data appears on subscriber profiles:

Purchased products from order line items
Product images and URLs when the synced catalog has them
Pending replenishment reminders
Active back-in-stock waitlist entries
Revenue attributes such as ordersCount, totalSpent, ltv, and aov when available

Addresses That Cannot Receive Email

A store with years of history almost always carries a few email addresses on domains that no longer exist - typically an old guest checkout at a company or school that has since shut down. These do not stop the import. Sequenzy still creates the profile so the customer’s orders have something to attach to, but marks it as bounced: it joins no lists, matches no sends, and triggers no automations. Its revenue still counts toward your store’s history and toward segments built on ordersCount, totalSpent, or ltv. You can review which addresses were affected after a sync:

In Settings -> Integrations, on the WooCommerce integration
With sequenzy integrations, under Unusable records
In the lastSyncSkipped field returned by the list integrations endpoint and the list_integrations MCP tool

Each entry records the address, why it failed, and whether it was suppressed (imported, but sends are blocked) or skipped (not imported at all). Nothing needs to be fixed on your side - editing historical orders is not required, and Sequenzy never emails a suppressed address. Orders and customers that carry no email address at all, or an address that is not a valid email, are reported the same way with the reason missing_email. These are usually phone or point-of-sale orders. Sequenzy has no way to contact them, so they are counted but not imported - which is what explains a store ending up with fewer contacts than orders.

Manual Sync

You can click Sync Store in Settings -> Integrations to request a fresh WooCommerce sync from Sequenzy.

Managing The Integration

The initial sync starts automatically after approval
You can reconnect or disconnect the integration from Settings -> Integrations
Sequenzy shows whether the plugin is connected and when it was last seen
Manual sync requests are supported for plugin-connected stores

Current Beta Scope

Product, customer, guest buyer, and order sync
Cart and checkout event delivery
Product-level back-in-stock waitlists
Product-level and variant-level replenishment matching from order line items
Manual sync from Sequenzy
Connection health and diagnostics

Current Limitations

ecommerce.cart_started only works when WooCommerce already knows the shopper email
Truly anonymous guest carts cannot be recovered until the shopper identifies themselves
Built-in back-in-stock capture UI is not packaged in the plugin yet; use the subscribe endpoint from your product page or custom block

Get Started

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Developer Tools

WooCommerce Integration

WooCommerce Integration

What It Does

How To Connect

What Syncs

Store Data

Recovery Events

Order Events

Replenishment Reminders

Back-In-Stock Requests

Subscriber Profiles

Addresses That Cannot Receive Email

Manual Sync

Managing The Integration

Current Beta Scope

Current Limitations

​WooCommerce Integration

​What It Does

​How To Connect

​What Syncs

​Store Data

​Recovery Events

​Order Events

​Replenishment Reminders

​Back-In-Stock Requests

​Subscriber Profiles

​Addresses That Cannot Receive Email

​Manual Sync

​Managing The Integration

​Current Beta Scope

​Current Limitations

WooCommerce Integration

What It Does

How To Connect

What Syncs

Store Data

Recovery Events

Order Events

Replenishment Reminders

Back-In-Stock Requests

Subscriber Profiles

Addresses That Cannot Receive Email

Manual Sync

Managing The Integration

Current Beta Scope

Current Limitations