Stripe Integration

Connect your Stripe account to automatically sync revenue metrics for all your subscribers. This enables powerful segmentation based on MRR and LTV.

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Connecting Stripe

1. Go to Settings → Integrations
2. Click Connect next to Stripe
3. Authorize Sequenzy to access your Stripe account
4. Sequenzy immediately syncs all your existing Stripe customers

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Initial Sync

When you connect Stripe, Sequenzy performs a full sync of your entire customer base. This means:

• All existing customers are matched to subscribers by email
• MRR and LTV are calculated for each matched subscriber
• Tags are applied based on current subscription status
• Historical data is available immediately—no waiting period

The initial sync processes customers in batches, so large customer bases are handled efficiently without API rate limits.

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Synced Attributes

When connected, Sequenzy adds these attributes to each subscriber matched by email:

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MRR Calculation

MRR is normalized from any billing interval:

• Monthly: Used as-is
• Yearly: Divided by 12
• Weekly: Multiplied by 52, then divided by 12
• Daily: Multiplied by 365, then divided by 12

Only active and trialing subscriptions count toward MRR.

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LTV Calculation

LTV sums all successful charges for a customer, minus any refunds. This gives you the true lifetime value accounting for partial refunds.

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Automatic Tags

Sequenzy automatically applies tags to subscribers based on their Stripe subscription status: These tags update automatically whenever subscription status changes via webhooks.

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Using Revenue Data

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Complex Segments

With MRR and LTV synced as numeric attributes, you can create sophisticated segments: Revenue-based segments:

• mrr >= 100 — High MRR customers
• ltv > 1000 — Lifetime high-value customers
• mrr >= 50 AND mrr < 200 — Mid-tier customers

Combining with tags:

• tag = churned AND ltv > 500 — High-value churned customers (win-back targets)
• tag = past-due AND mrr >= 100 — At-risk high-value customers needing attention
• tag = trial AND mrr = 0 — Trial users who haven’t converted yet
• tag = saas.yearly AND mrr >= 100 — Yearly enterprise customers

Combining with engagement:

• mrr >= 50 AND opened_emails_last_30_days = 0 — Paying but disengaged customers
• ltv > 500 AND clicked_emails_last_30_days > 0 — Engaged high-value customers

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Automations

Trigger automations when revenue attributes change:

• Send a thank-you email when ltv exceeds a threshold
• Trigger a win-back sequence when a subscriber gets the churned tag
• Notify your team when a high-value customer’s payment fails (past-due tag)

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Manual Sync

To re-sync revenue data at any time:

1. Go to Settings → Integrations
2. Find your connected Stripe account
3. Click Sync Revenue

The sync processes all Stripe customers and updates matching subscribers. Large customer bases are processed in batches automatically.

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How Matching Works

Subscribers are matched by email address (case-insensitive). A Stripe customer with email User@Example.com will match a subscriber with email user@example.com. If a Stripe customer doesn’t have an email or doesn’t match any subscriber, they’re skipped during sync.

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Default Segments

When you connect Stripe, Sequenzy automatically creates three segments to help you get started:

• Customers (Low MRR): Subscribers with mrr < 50 who have the customer tag
• High Spenders: Subscribers with ltv > 500
• Churned High Spenders: Subscribers with the churned tag and ltv > 500

You can customize or delete these segments at any time.