Connect your Chargebee site to automatically sync revenue metrics for all your subscribers. This enables powerful segmentation based on MRR and LTV, plus automations triggered by every billing event.
What is Chargebee?
Chargebee is a subscription billing and revenue management platform. It handles plans, trials, invoicing, dunning, and payments across multiple gateways, and is widely used by SaaS and subscription businesses.
Connecting Chargebee
Chargebee requires an API key and webhook setup. Here’s how to connect:
Step 1: Get Your Chargebee API Key
- Go to your Chargebee dashboard (
https://your-site.chargebee.com)
- Navigate to Settings → Configure Chargebee → API Keys
- Create a key (a read-only key is sufficient) and copy it
Step 2: Find Your Site Name
Your site name is the subdomain of your Chargebee dashboard URL. If your dashboard lives at acme.chargebee.com, your site name is acme (test sites usually end in -test, e.g. acme-test).
Step 3: Set Up Webhooks in Chargebee
- In Chargebee, go to Settings → Configure Chargebee → Webhooks
- Click Add Webhook
- Enter your Sequenzy webhook URL:
https://api.sequenzy.com/api/webhooks/chargebee/{your-company-id}
You can find this URL in Sequenzy when connecting Chargebee - it’s
automatically shown in the connection modal.
- Enable basic authentication on the webhook and choose a username and password
- Chargebee sends all events by default, so no per-event selection is needed. The events Sequenzy acts on include:
payment_succeeded
payment_failed
payment_refunded
subscription_created
subscription_activated
subscription_cancellation_scheduled
subscription_cancelled
subscription_paused
subscription_resumed
subscription_reactivated
subscription_deleted
subscription_trial_end_reminder
- Save the webhook
Step 4: Connect in Sequenzy
- Go to Settings → Integrations in Sequenzy
- Click Connect next to Chargebee
- Enter your:
- Site Name (from Step 2)
- API Key (from Step 1)
- Webhook Username and Password (the same credentials from Step 3)
- Click Connect Chargebee
Sequenzy will immediately run an initial sync of your Chargebee customers, subscriptions, and paid invoices, and begin receiving webhook events.
Webhook requests are authenticated with the basic auth credentials you
entered. Requests without matching credentials are rejected, so make sure
the username and password in Chargebee exactly match the ones entered in
Sequenzy.
Initial Sync
When you connect (or click Sync Revenue later), Sequenzy imports your full Chargebee history:
- Customers become subscribers, matched or created by email
- Subscriptions determine status tags and MRR
- Paid invoices are summed into each customer’s LTV
The sync is idempotent - running it again updates existing subscribers instead of creating duplicates.
Synced Attributes
When connected, Sequenzy adds these attributes to each subscriber matched by email:
| Attribute | Type | Description |
|---|
mrr | Number | Monthly Recurring Revenue in dollars (normalized from any billing interval) |
ltv | Number | Lifetime Value - total payments minus refunds |
chargebeeCustomerId | String | The customer’s ID in Chargebee |
MRR Calculation
MRR is normalized from any billing interval:
- Monthly: Used as-is (divided by the billing period for multi-month plans)
- Yearly: Divided by 12
- Weekly: Multiplied by 52, then divided by 12
- Daily: Multiplied by 365, then divided by 12
Only active and in_trial subscriptions count toward MRR. Both Product Catalog 1.0 (plan_amount) and 2.0 (subscription_items) sites are supported, and non-USD currencies are converted automatically.
Sequenzy automatically applies tags to subscribers based on their Chargebee subscription status:
| Tag | Applied When |
|---|
customer | Has an active subscription |
trial | Has a subscription in trial |
cancelled | Subscription is scheduled to cancel |
churned | Subscription has been cancelled or paused |
saas.monthly | On a monthly billing interval |
saas.yearly | On a yearly billing interval |
These tags update automatically whenever subscription status changes via webhooks.
Tracked Events
When you connect Chargebee, these events are automatically tracked for use in automations:
| Event | Triggered When |
|---|
saas.purchase | Payment received (new subscription, renewal, or upgrade) |
saas.purchase_monthly | Payment for a monthly subscription |
saas.purchase_yearly | Payment for a yearly subscription |
saas.payment_failed | Payment attempt failed |
saas.trial_started | Subscription created in trial |
saas.trial_will_end | Chargebee’s trial-ending reminder fired |
saas.trial_ended | Trial converted to an active subscription |
saas.trial_cancelled | Subscription cancelled before ever activating |
saas.cancelled | Cancellation scheduled for the end of the billing term |
saas.churn | Subscription cancelled, deleted, or paused |
saas.refund | Payment refunded |
Idempotency and Retries
Every Chargebee event has a unique ID. Sequenzy records processed event IDs per subscriber, so duplicate webhook deliveries and Chargebee’s automatic retries never double-count MRR or LTV. Failed event processing returns a success acknowledgment to avoid retry storms, and the periodic Sync Revenue action reconciles any missed events from the API.
Using Revenue Data
Building Segments
With MRR and LTV synced as numeric attributes, you can create sophisticated segments:
Revenue-based segments:
mrr >= 100 - High MRR customers
ltv > 1000 - Lifetime high-value customers
mrr >= 50 AND mrr < 200 - Mid-tier customers
Combining with tags:
tag = churned AND ltv > 500 - High-value churned customers (win-back targets)
tag = cancelled AND mrr >= 100 - At-risk high-value customers needing attention
tag = trial - Everyone currently trialing, for conversion campaigns
Automations
Trigger automations from Chargebee billing events:
- Start an onboarding sequence on
saas.trial_started
- Send conversion nudges on
saas.trial_will_end
- Trigger dunning emails on
saas.payment_failed
- Launch a win-back sequence when a subscriber gets the
churned tag
How Matching Works
Subscribers are matched by email address (case-insensitive). A Chargebee customer with email User@Example.com will match a subscriber with email user@example.com.
If a Chargebee customer doesn’t have an email in the webhook or doesn’t match any subscriber, the event is acknowledged but no action is taken.
Troubleshooting
Webhooks Not Arriving
- Verify your webhook URL is correct in Chargebee settings
- Check Chargebee’s webhook logs (Settings → Configure Chargebee → Webhooks) for failed delivery attempts
- Ensure basic authentication is enabled on the webhook
Webhook Authentication Failing
If webhooks are rejected with authentication errors:
- Verify the username and password in Chargebee match what you entered in Sequenzy exactly
- Reconnect the integration in Sequenzy to update the stored credentials
Sync Fails or Shows an Error
- Verify the API key is valid and hasn’t been revoked in Chargebee
- Confirm the site name matches your Chargebee subdomain (including
-test for test sites)
- Check the integration’s status in Settings → Integrations for the specific error message