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Jan 29, 2026

Automatic Stop Condition Sync

When configuring sequence triggers, Sequenzy now automatically sets sensible stop conditions based on your trigger type. This saves time and ensures your sequences stop at the right moment.How it works:
  • Tag triggers: When you trigger on tag added (e.g., “trial”), the stop condition auto-sets to “when tag removed”—so users exit when they’re no longer in trial
  • List triggers: When you trigger on contact added to a list, the stop condition auto-sets to “when removed from list”
  • Inactivity triggers: When you trigger on inactivity (e.g., no “login” event for 14 days), the stop condition auto-sets to “when event received”—so re-engaged users exit immediately
The stop condition syncs automatically as you configure the trigger. You can always override it manually if needed.
Jan 28, 2026

YouTube Video Block

Embed YouTube videos in your emails. The video block displays a thumbnail with a play button that links to the video. Supports width adjustment and left/center/right alignment.

Dashboard Command Palette

Press Cmd K to open a fast command palette that lets you jump to any dashboard page (including tabbed views) and reopen your three most recent campaigns or templates.
Jan 27, 2026

User-Level Abuse Prevention

Added account-level restrictions for repeated sending violations to prevent abuse.How it works:
  • 1 suspension: Warning status, sending resumes after review
  • 2+ suspensions: Cannot create new companies
  • 3+ suspensions: All sending blocked across all companies
This prevents users from bypassing company-level pauses by creating new companies. Admins can manage suspensions from the new “Suspensions” tab in the admin panel.View documentation
Jan 25, 2026

MCP Integration & CLI

Sequenzy now supports the Model Context Protocol (MCP), allowing AI assistants like Claude Desktop and Cursor to manage your email marketing directly.What you can do with AI:
  • Add and manage subscribers
  • Create email sequences from natural language prompts
  • Draft campaigns
  • Send transactional emails
  • View analytics and performance stats
  • Generate email content with AI
Quick setup:
npx @sequenzy/setup
This wizard logs you in, detects your AI clients (Claude Desktop, Cursor, Windsurf), and configures them automatically.New CLI tool:We’ve also released a command-line interface for terminal users:
# Login
npx sequenzy login

# Add a subscriber
npx sequenzy subscribers add user@example.com --tag vip

# Send an email
npx sequenzy send user@example.com --template welcome

# View stats
npx sequenzy stats
Personal API Keys:A new type of API key (seq_user_) that’s tied to your user account rather than shared company-wide. Perfect for CLI/MCP use—each user has their own keys.View MCP documentation | View CLI documentation
Jan 22, 2026

Sent Emails List in Campaign Review

When reviewing a sent campaign, you can now see a complete list of all emails that were sent. View delivery status, open/click tracking, and individual subscriber details directly from the campaign review page.Added Discord and Reddit to the social media block options in the email editor. You can now include links to your Discord server and Reddit community alongside Twitter, LinkedIn, Instagram, Facebook, and YouTube.
Jan 21, 2026

Zapier Integration

Connect Sequenzy to over 6,000 apps using Zapier. Automate your email marketing workflows by connecting to CRMs, forms, payment providers, and more—no code required.Available actions:
  • Create or Update Subscriber: Add leads from Typeform, Webflow, or any form tool
  • Add/Remove Tags: Tag subscribers based on actions in other apps
  • Trigger Events: Fire custom events to start automations
  • Delete Subscriber: Handle unsubscribes from other systems
  • Find Subscriber: Look up subscriber data by email
Example workflows:
  • Add Typeform respondents as subscribers with their answers as attributes
  • Tag Calendly bookings as “booked-call” and trigger a nurture sequence
  • Sync Stripe customers with “customer” tag automatically
Navigate to Settings → Integrations to see setup instructions, or visit Zapier’s Sequenzy page to get started.View documentation

Select All Subscribers for Enrollment

When enrolling subscribers into a sequence, you can now select all matching subscribers at once. A “Select all” checkbox makes it easy to enroll your entire filtered list without clicking each subscriber individually.
Jan 20, 2026

Keyboard Shortcuts for Sequence Builder

Navigate the sequence builder faster with keyboard shortcuts:
  • G - Open Goals modal
  • S - Open Enroll Subscribers modal (when sequence is active/paused)
  • , (comma) - Open Settings modal
Shortcuts are displayed in button tooltips. They respect input focus and won’t trigger when you’re typing in a text field or when modals are open.

Send Test Email Button

A new “Send Test” button is now available in the email preview panel. Quickly send a test email to yourself or your team without leaving the editor. Previously, you needed to navigate to the campaign settings to send a test.
Jan 19, 2026

Selective Subscriber Enrollment

When enrolling subscribers into a sequence, you can now choose exactly which subscribers to enroll. The enrollment modal shows each matching subscriber with their “date added” so you can make informed decisions about who to include.New features:
  • Individual selection: Check/uncheck specific subscribers
  • Date context: See when each subscriber was added
  • Progress tracking: Watch enrollment progress with a real-time counter
  • Bulk actions: Select all or clear selection with one click
This is useful when you want to enroll only recent subscribers or exclude specific contacts from a sequence.
Jan 18, 2026

Bulk Add to List

Select multiple subscribers from the subscribers page and add them all to a list in one action. Previously, you needed to add subscribers to lists one at a time or use the API.How to use:
  1. Go to Subscribers and select the subscribers you want to add
  2. Click the “Add to List” button in the bulk actions bar
  3. Choose the target list
  4. All selected subscribers are added instantly
Jan 14, 2026

Email Reply Tracking & Conversations

Track and manage replies to your emails with the new conversation inbox. When subscribers reply to your campaigns, sequences, or transactional emails, their responses are captured and organized into threaded conversations.Key features:
  • Automatic reply capture: Replies to any email are automatically tracked and linked to the original message
  • Conversation threading: Multiple replies are grouped into conversations with full message history
  • Reply forwarding: Optionally forward subscriber replies to your team’s email address
  • Two-way conversations: Reply directly to subscribers from the Sequenzy dashboard
  • Reply analytics: Track reply rates alongside opens and clicks in your metrics
How it works:
  1. Enable reply tracking in Settings → Email Tracking
  2. Outbound emails automatically use a trackable reply address
  3. When subscribers reply, messages appear in your Inbox
  4. View conversation threads, reply to subscribers, or forward to your team
Conversation management:
  • Mark conversations as open or closed
  • View all messages in a threaded timeline
  • See subscriber profile alongside conversations
  • Search and filter by status, date, or subscriber
Retention:Replies are retained based on your configured retention period (default: 30 days). You can adjust this in Settings.View documentation
Jan 13, 2026

Send Time Optimization

Deliver campaign emails at each subscriber’s optimal time based on their historical engagement patterns. When enabled, Sequenzy analyzes when each subscriber typically opens emails and schedules delivery accordingly.How it works:
  • Enable “Send Time Optimization” when scheduling a campaign
  • Sequenzy analyzes each subscriber’s open patterns from the last 90 days
  • Emails are delivered within a 12-hour window, timed to when each subscriber is most likely to engage
  • Subscribers without enough engagement history receive emails at the scheduled time
Requirements:Subscribers need at least 5 email opens in the last 90 days for their optimal time to be calculated. The campaign scheduling UI shows how many subscribers have computed optimal times.Analytics:After sending, view a delivery distribution chart showing how your campaign was spread across hours. This helps you understand how STO distributed your emails and correlate with engagement metrics.
Jan 12, 2026

Campaign Revenue Attribution

See exactly how much revenue each campaign generates with the new attribution panel. When viewing sent campaigns, you’ll now see conversions and tracked revenue directly attributed to that campaign.What’s included:
  • Conversions count: Number of goal conversions attributed to the campaign
  • Tracked value: Total revenue from attributed conversions
  • Goal breakdown: See which goals drove conversions (if you have multiple goals)
Attribution uses a 24-hour window from email interaction (open or click) to conversion. This feature works with any goal you’ve configured, including the default revenue tracking from Stripe, Polar, Paddle, and Dodo integrations.Navigate to any sent campaign to view its attribution metrics alongside engagement stats.
Jan 11, 2026

Activity-Based Triggers for Sequences

You can now trigger automation sequences based on subscriber activity patterns. Two new trigger types are available in the sequence builder:Inactivity Trigger Start a sequence when a subscriber hasn’t performed a specific event for a set number of days. Perfect for:
  • Re-engagement campaigns for inactive users
  • Churn prevention when users stop using key features
  • Win-back flows for lapsed customers
Event Frequency Trigger Start a sequence when a subscriber performs an event multiple times within a time window. Great for:
  • Rewarding power users who complete actions frequently
  • Identifying highly engaged subscribers
  • Triggering upgrade prompts for heavy usage
How to use:
  1. Create a new sequence or edit an existing one
  2. Click on the trigger node
  3. Select “Inactivity” or “Event frequency” from the trigger type dropdown
  4. Choose the event to track and configure the time settings
Jan 9, 2026

PostHog Integration

Connect your PostHog product analytics to trigger email automations based on user behavior. Send emails when users perform (or skip) specific actions in your product.What you can do:
  • Trigger emails from product events: Feature used, onboarding completed, checkout started
  • Build behavior-based segments: Users who haven’t used feature X in 7 days
  • Re-engage inactive users: Detect users who stopped using your product
How it works:
  1. Copy your webhook URL from Sequenzy Settings → Integrations
  2. Add it as a Webhook destination in PostHog Data Pipelines
  3. Events flow in real-time and trigger your automations
All PostHog events are prefixed with product. in Sequenzy (e.g., product.feature_used).View documentation

GitHub @mention in AI Writer

Generate product update emails from your actual commit history and releases. In the AI email editor, type @github owner/repo and the AI will pull recent commits and releases to write accurate product update emails.Example:
“Write a product update email based on @github acme/saas-app from the last month”
The AI will fetch your latest commits and releases, then generate an email highlighting real features and improvements - not generic marketing copy.
Jan 6, 2026

Auth Provider Integrations (Clerk & Supabase)

Automatically sync users from your authentication provider to Sequenzy. Every signup becomes a subscriber—no code required.Supported providers:
  • Clerk: Sync users from Clerk authentication with full profile data
  • Supabase: Sync users from your Supabase database webhooks
How it works:
  1. Copy your unique webhook URL from Sequenzy
  2. Paste it in your Clerk or Supabase dashboard
  3. Users automatically sync in real-time
What gets synced:
  • Email, name, username, and profile data
  • User created → subscriber added with contact.subscribed event
  • User deleted → subscriber unsubscribed automatically
Use these integrations to trigger welcome sequences the moment someone signs up, without writing any code.Navigate to Settings → Integrations to connect your auth provider.View Clerk documentation | View Supabase documentation
Jan 5, 2026

Send Transactional Emails via SMTP

You can now send transactional emails using the standard SMTP protocol, making it easy to integrate Sequenzy with any application that supports SMTP (Laravel, WordPress, legacy systems, etc.).Connection details:
  • Host: smtp.sequenzy.com
  • Port: 587 (STARTTLS), 465 (SSL/TLS), or 2525 (fallback)
  • Username: api
  • Password: Your Sequenzy API key
Features:
  • Same security checks as the REST API (domain verification, rate limiting, bounce protection)
  • Branding footer automatically added for free tier
  • All emails appear in your dashboard with full tracking
  • Up to 50 recipients per field (to, cc, bcc)
// Node.js example with nodemailer
const transporter = nodemailer.createTransport({
  host: "smtp.sequenzy.com",
  port: 587,
  secure: false,
  auth: { user: "api", pass: "ek_your_api_key" },
});

await transporter.sendMail({
  from: "you@your-verified-domain.com",
  to: "recipient@example.com",
  subject: "Hello",
  html: "<p>Sent via SMTP!</p>",
});
View documentation →
Jan 3, 2026

Creem Integration

Connect your Creem account to automatically sync revenue data and power your email automations. Creem is an all-in-one payment platform that handles global commerce complexity including payments, subscriptions, and tax compliance.What gets synced:
  • MRR & LTV: Automatically sync Monthly Recurring Revenue and Lifetime Value for each subscriber
  • Status tags: customer, cancelled, churned, saas.monthly, saas.yearly
  • Events: saas.purchase, saas.cancelled, saas.churn, saas.refund, and more
Use these attributes to create powerful segments (e.g., “churned customers with LTV > $500”) and trigger automations based on subscription changes.Navigate to Settings → Integrations to connect your Creem account.View documentation
Jan 2, 2026

Goals & Attribution

Track which emails in your sequences actually drive conversions with the new Goals feature. Using last-touch attribution, Sequenzy credits revenue and conversions to the most recent email a subscriber interacted with before converting.Key features:
  • Company-wide goals: Track overall revenue across all your emails
  • Automation-specific goals: Measure performance of specific sequences
  • Revenue tracking: See exactly how much revenue each email generates
  • Per-email breakdown: Identify your highest-performing emails
How it works:
  1. Create a goal tied to a conversion event (e.g., saas.purchase)
  2. Optionally specify a revenue property to track amounts
  3. Set your attribution window (default: 24 hours)
  4. View which emails drove conversions and revenue
Works automatically with Stripe, Polar, Paddle, and Dodo integrations, or trigger custom events via the API.View documentation
Dec 29, 2025

Polar, Paddle, and Dodo Payments integrations

You can now connect three new payment providers to automatically track revenue events and sync subscriber data:
  • Polar: For open source developers and digital product creators
  • Paddle: Complete payments infrastructure for SaaS with built-in tax compliance
  • Dodo Payments: Simple payments for indie developers
All three integrations work the same way as Stripe—connect your account, set up webhooks, and Sequenzy automatically tracks purchase events, cancellations, refunds, and more. Use these events to trigger automations like onboarding sequences, win-back campaigns, or churn prevention emails.Tracked events:
  • saas.purchase, saas.purchase_monthly, saas.purchase_yearly
  • saas.cancelled, saas.churn, saas.payment_failed, saas.refund
Navigate to Settings → Integrations to connect your payment provider.
Dec 27, 2025

A/B test sequences

You can now add A/B test steps to your automation sequences. Split your subscribers into two groups and send different email variants to measure which performs better.
Dec 26, 2025

A/B test email campaigns

You can now run A/B tests on your email campaigns to optimize for better engagement. Split your audience and test different subject lines, email content, or sender names to see which version performs best.How it works:
  1. Create an A/B test step in your automation flow
  2. Set the split percentage (e.g., 50/50 or 70/30)
  3. Design variant A and variant B emails
  4. Monitor results to see which variant wins on opens, clicks, or conversions
Use A/B testing to continuously improve your email performance with data-driven decisions.

Tags on Stripe sync

When syncing revenue data from Stripe, Sequenzy now automatically applies tags based on subscription status:
  • Status tags: customer, trial, past-due, cancelled, churned
  • Billing interval tags: saas.monthly, saas.yearly
This makes it easy to segment and target customers based on their subscription state (e.g., find all churned yearly customers, or trial users approaching conversion).

Quick filters for subscribers

Added more quick filter options to the subscribers list, making it faster to find the subscribers you’re looking for. Filter by engagement status, subscription state, and more with a single click.

Revenue data in subscriber details

The subscriber detail page now displays revenue information (MRR and LTV) directly, giving you a complete view of each subscriber’s value without leaving the page.

Transactional email events linked to subscribers

Transactional emails sent via the API are now properly linked to subscribers by email address. This means email events (sent, delivered, opened, clicked) now appear in the subscriber’s activity history, giving you complete visibility into all communications with each contact—both marketing and transactional.
Dec 25, 2025

Embeddable signup form widget

You can now generate a customizable HTML signup form to embed on any website. Navigate to Settings → Embed Widget and click on the Form widget to access the visual builder.Customization options:
  • Form Style: Choose between stacked (button below) or inline (button side-by-side) layouts
  • Placeholder Text: Customize the email input placeholder
  • Font Color: Set the input text color
  • Button Text & Color: Customize the submit button appearance
  • Success Message: Configure the confirmation message with custom font color and size
  • List Targeting: Add subscribers to specific lists or all lists
The generated HTML is self-contained with inline styles—just copy and paste into any website. No JavaScript SDK required.View documentation →

Email deliverability checker

While editing any email, you’ll now see a real-time deliverability score next to the Desktop/Mobile buttons. This rule-based checker analyzes your email content and predicts inbox placement without any AI calls.What it checks:
  • Subject line (25% of score): Length, spam trigger words, excessive caps, punctuation, emoji usage
  • Preview text (15% of score): Presence, length, whether it duplicates the subject
  • Content (40% of score): Text-to-image ratio, link count, unsubscribe link, spam triggers
  • Technical (20% of score): Sender address, reply-to configuration
Scoring:
  • A (90+): Likely lands in Primary inbox
  • B (80-89): Good deliverability, may land in Promotions
  • C-F (under 80): Review flagged issues before sending
Click the score pill to see a detailed breakdown and specific issues to fix.
Dec 24, 2025

Stripe revenue sync

When you connect your Stripe account, Sequenzy now automatically syncs revenue data for all your subscribers. This adds two key attributes to each subscriber:
  • mrr: Monthly Recurring Revenue (normalized from any billing interval)
  • ltv: Lifetime Value (total payments minus refunds)
You can use these attributes to create powerful segments like “high-value customers” or “churned subscribers with high LTV”, and trigger automations based on subscription changes.A manual “Sync Revenue” button is also available in Settings → Integrations to re-sync data at any time.
Dec 23, 2025

Add subscribers to specific lists via API

When creating subscribers via the API, you can now specify which lists they should be added to. Pass an array of list IDs in the lists parameter to add the subscriber to specific lists. If lists is omitted or empty, the subscriber will be added to all lists.
{
  "email": "user@example.com",
  "lists": ["list_abc123", "list_def456"]
}

Dynamic segments

Segments now support filtering by email engagement metrics like opens, clicks, and delivery status. Create segments such as “subscribers who opened any email in the last 30 days” or “subscribers who haven’t clicked in 90 days” to target your most (or least) engaged audience. Custom event filtering is coming soon.

AI-powered segment generation

You can now describe the audience you want to target in plain English, and our AI will generate the segment filters for you. Simply click the AI button in the segment builder, describe your target audience (e.g., “subscribers who opened an email in the last 30 days but haven’t clicked”), and the AI will create the appropriate filter rules.

Geographic distribution map

The Metrics page now includes a geographic distribution section with an interactive world map. See where your subscribers are engaging with your emails by country, with metrics including opens, clicks, open rate, and click rate. Hover over any country to see detailed engagement data.
Dec 22, 2025

Filter metrics by email type

You can now filter your Sent Emails and Metrics pages by email type to see how different types of emails perform:
  • Campaigns: Bulk marketing emails sent to subscriber lists
  • Transactional: One-off emails triggered by your application (order confirmations, password resets, etc.)
  • Sequences: Automated emails from your automation workflows
This helps you understand engagement patterns across different use cases and optimize each type independently.
Dec 21, 2025

File attachments for transactional emails

You can now send file attachments with your transactional emails. Attachments can be provided as Base64-encoded content or as URLs that we fetch on your behalf.
  • Base64 content: Include the file content directly in your API request
  • URL-based: Provide a URL and we’ll fetch the file when sending
  • 40MB limit: Maximum total attachment size per email
  • Any file type: PDFs, images, documents, and more
{
  "to": "user@example.com",
  "slug": "invoice",
  "attachments": [
    {
      "filename": "invoice.pdf",
      "path": "https://example.com/invoices/123.pdf"
    }
  ]
}

Multiple recipients with CC and BCC

Transactional emails now support multiple recipients, carbon copy (CC), and blind carbon copy (BCC).
  • Multiple to addresses: Send to up to 50 recipients at once
  • CC recipients: Visible to all recipients
  • BCC recipients: Hidden from other recipients
  • Automatic deduplication: Same address in multiple fields is handled automatically
{
  "to": ["user1@example.com", "user2@example.com"],
  "cc": ["manager@example.com"],
  "bcc": ["audit@example.com"],
  "slug": "order-confirmation"
}
Dec 20, 2025

Added Teams Functionality

Added comprehensive teams functionality allowing you to collaborate with team members. You can now add team members by email, assign roles (admin or viewer), update member roles, and remove team members. Team members can collaborate on campaigns, subscribers, and other resources within your company workspace.
Dec 19, 2025

Custom sender and reply-to for transactional emails

You can now customize the from and replyTo addresses for transactional emails.
  • Custom from: Use any verified domain (e.g., "Notifications <notifications@yourdomain.com>")
  • Custom replyTo: Direct replies to any email address