Changelog

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Segment Triggers In MCP Sequences

• create_sequence now accepts trigger: "segment_entered"
• You can pass a segmentId from your saved segments
• MCP resolves the segment name automatically so the created sequence is labeled correctly
• This works for both AI-generated sequence creation and explicit-step sequence creation

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Segment Exit Stops For Sequences

• A new per-sequence setting on the Segment entered trigger
• Automatic cancellation of active and waiting steps when the contact leaves the triggering segment
• The same 15-minute background segment evaluation used for enrollments, so exits stay in sync with entries
• No change to baseline behavior for current segment members when you first activate the sequence

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Segment-Entered Sequence Triggers

• A new Segment entered trigger in the sequence builder
• Automatic background evaluation every 15 minutes
• Safe baseline behavior so existing segment members are not enrolled when you first activate a sequence
• Automatic re-baselining when you change the segment definition or reactivate the sequence
• Manual Enroll Existing Subscribers support when you do want to send the sequence to current segment members

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Flexible Campaign Delivery Planning

• Separate controls for when sending starts and how delivery is paced
• Scheduled + spread delivery support in the campaign wizard
• A clearer delivery summary during setup and review
• Existing Send Time Optimization support for both immediate and scheduled starts
• Warmup recommendations that now suggest spread without forcing immediate send

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Automatic UTM Tracking for Email Links

• Account-level defaults for utm_source, utm_medium, utm_campaign, utm_content, and utm_term
• Template variables like {{email.subject}}, {{link.text}}, and {{company.name}}
• Per-link manual override from the email editor when a URL should stay untouched
• Automatic exclusions for unsubscribe, preferences, social, and legal links
• Consistent tagging across buttons, rich-text links, image links, CTA blocks, and product links

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Delivery Delay Tracking

• Delivery delay rate shown as a percentage of total emails sent
• Raw count of delayed emails
• Visual progress bar for quick assessment
• Only displayed when delays are detected, keeping your dashboard clean

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Shopify Integration

• One-click OAuth setup — Connect your Shopify store from Settings → Integrations
• Automatic customer sync — Subscribed customers are imported with their order history and spend data
• Product catalog sync — Products are synced and available as drag-and-drop email blocks in the editor
• Real-time webhooks — Order placed, cancelled, fulfilled, refunded, customer created, and checkout started events are tracked automatically
• E-commerce tags and sync rules — Built-in ecommerce.customer tag is auto-applied on first purchase, lead tag on customer creation, and refunded tag on refunds
• Product email blocks — New Commerce category in the editor with small, medium, and large product card layouts

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Enroll Subscribers at a Specific Step

• Hover over any action node in the sequence editor and click the Enroll button
• Choose from finished subscribers or search for any subscriber by email
• Subscribers who already passed the selected step are automatically filtered out
• Selected subscribers start processing from that step, skipping all previous steps

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Simpler Domain Setup

• DKIM: 1 TXT record instead of 3 CNAME records
• SPF: 1 TXT record (unchanged)
• MX: 1 MX record (unchanged)
• Total: 3 records instead of 5

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Send Emails Without a Custom Domain

• Testing your email flows before going live
• Quick experiments and prototyping
• Non-essential communication where inbox placement isn’t critical

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Spread Over Time Campaign Delivery

• Choose “Spread over time” as a delivery option in the campaign schedule step
• Configure the delivery window from 1 to 24 hours using a slider
• Automatic warmup recommendation for accounts that have sent fewer than 10,000 emails and are targeting 1,000+ recipients
• Spread and Send Time Optimization are mutually exclusive — enabling one disables the other

• Warming up a new sending domain
• Sending to large lists for the first time
• Maintaining consistent deliverability with large campaigns

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Email Analytics API

• GET /api/v1/metrics — Account-wide metrics
• GET /api/v1/metrics/campaigns/:campaignId — Per-campaign metrics
• GET /api/v1/metrics/sequences/:sequenceId — Per-sequence metrics with per-step breakdown
• GET /api/v1/metrics/recipients — Per-recipient engagement data (opens, clicks, unsubscribes)

• Aggregated totals: sends, deliveries, unique opens, unique clicks, unsubscribes
• Calculated rates: delivery rate, open rate, click rate, unsubscribe rate
• Sequence step-by-step breakdown to identify drop-off points
• Recipient-level engagement for CRM sync and support lookups
• Filter by sliding window (1h, 24h, 7d, 30d, 90d) or custom date range

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HTML Email Import/Export

• Import: Paste HTML from any email builder and it converts to editable blocks
• Export: Download your email as clean HTML
• HTML block: A new block type for embedding raw HTML directly in your emails

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Email Management in Sequence Builder

• Filter emails: Toggle between used and unused emails to keep your workspace clean
• Delete unused emails: Remove emails that aren’t referenced by any sequence step
• Usage protection: Emails in use by sequence nodes or A/B tests cannot be deleted

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Subscriber Filters Persist on Navigation

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Dodo Revenue Tracking

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n8n Integration

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Soft Bounce Rate Enforcement

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Bounce Diagnostics

• Bounce type breakdown: Permanent, Transient, or Undetermined with specific sub-types (e.g., “mailbox full”, “invalid address”)
• Contextual tips: Actionable guidance based on the specific bounce reason
• Bounce severity: Hard vs. soft bounce labels in the sent emails table

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Campaign Approval Flow

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Image Block Improvements

• Clickable images: Add a link URL to make any image clickable
• Alignment: Position images left, center, or right
• Percentage-based widths: Set image width as a percentage (10-100%) in addition to pixel values

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A/B Test UX Improvements

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Campaign Engagement Chart

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Adaptive Campaign Sending

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Metrics Accuracy Improvement

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Provider-Specific DNS Records

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Domain Verification Guards

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Subscriber Search in Test Emails

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Checkout Abandonment Tracking

• When a checkout session expires (Stripe, Dodo) or a subscriber has zero spend, they automatically receive the visited-payment-page tag
• The tag is automatically removed when any purchase event fires
• Use this tag to trigger a checkout abandonment sequence and recover lost revenue

1. Create a new sequence with the trigger “When tag added: visited-payment-page”
2. Set the stop condition to “When tag removed” (so the sequence stops if they purchase)
3. Design your recovery emails — remind them what they’re missing

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Dodo Payments Integration Fix

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Custom Email Fonts

• System fonts: Arial, Helvetica, Georgia, Times New Roman, Verdana, Tahoma, Courier New, and more. These are universally supported across all email clients.
• Web fonts: Inter, Roboto, Open Sans, Lato, Montserrat, Poppins, Playfair Display, Merriweather, and 40+ more from Google Fonts. These render in modern email clients with graceful fallbacks.

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Automatic Stop Condition Sync

• Tag triggers: When you trigger on tag added (e.g., “trial”), the stop condition auto-sets to “when tag removed”—so users exit when they’re no longer in trial
• List triggers: When you trigger on contact added to a list, the stop condition auto-sets to “when removed from list”
• Inactivity triggers: When you trigger on inactivity (e.g., no “login” event for 14 days), the stop condition auto-sets to “when event received”—so re-engaged users exit immediately

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YouTube Video Block

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Dashboard Command Palette

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User-Level Abuse Prevention

• 1 suspension: Warning status, sending resumes after review
• 2+ suspensions: Cannot create new companies
• 3+ suspensions: All sending blocked across all companies

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MCP Integration & CLI

• Add and manage subscribers
• Create email sequences from natural language prompts
• Draft campaigns
• Send transactional emails
• View analytics and performance stats
• Generate email content with AI

npx @sequenzy/setup

# Login
npx sequenzy login

# Add a subscriber
npx sequenzy subscribers add user@example.com --tag vip

# Send an email
npx sequenzy send user@example.com --template welcome

# View stats
npx sequenzy stats

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Inbound Webhooks with Payload Mapping

1. Create a sequence with a trigger like “When call-booked event received”
2. Copy the unique webhook URL from the trigger settings
3. Paste the URL into your external service (Cal.com, Typeform, etc.)
4. Send a test webhook — Sequenzy captures the raw payload
5. Map fields from the payload to Sequenzy fields (email, first name, custom properties)
6. Save the mapping — future webhooks trigger the event automatically

• No API keys needed: The URL IS the authentication — just paste and go
• Any payload format: Sequenzy captures whatever your external service sends
• Visual field mapper: Click on values in the captured payload to map them to subscriber fields
• Live preview: See extracted values as you map fields
• Auto-create subscribers: Subscribers are created automatically if they don’t exist

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Sent Emails List in Campaign Review

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Discord & Reddit Social Links

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Zapier Integration

• Create or Update Subscriber: Add leads from Typeform, Webflow, or any form tool
• Add/Remove Tags: Tag subscribers based on actions in other apps
• Trigger Events: Fire custom events to start automations
• Delete Subscriber: Handle unsubscribes from other systems
• Find Subscriber: Look up subscriber data by email

• Add Typeform respondents as subscribers with their answers as attributes
• Tag Calendly bookings as “booked-call” and trigger a nurture sequence
• Sync Stripe customers with “customer” tag automatically

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Select All Subscribers for Enrollment

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Keyboard Shortcuts for Sequence Builder

• G - Open Goals modal
• S - Open Enroll Subscribers modal (when sequence is active/paused)
• , (comma) - Open Settings modal

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Send Test Email Button

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Selective Subscriber Enrollment

• Individual selection: Check/uncheck specific subscribers
• Date context: See when each subscriber was added
• Progress tracking: Watch enrollment progress with a real-time counter
• Bulk actions: Select all or clear selection with one click

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Bulk Add to List

1. Go to Subscribers and select the subscribers you want to add
2. Click the “Add to List” button in the bulk actions bar
3. Choose the target list
4. All selected subscribers are added instantly

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Email Reply Tracking & Conversations

• Automatic reply capture: Replies to any email are automatically tracked and linked to the original message
• Conversation threading: Multiple replies are grouped into conversations with full message history
• Reply forwarding: Optionally forward subscriber replies to your team’s email address
• Two-way conversations: Reply directly to subscribers from the Sequenzy dashboard
• Reply analytics: Track reply rates alongside opens and clicks in your metrics

1. Enable reply tracking in Settings → Email Tracking
2. Outbound emails automatically use a trackable reply address
3. When subscribers reply, messages appear in your Inbox
4. View conversation threads, reply to subscribers, or forward to your team

• Mark conversations as open or closed
• View all messages in a threaded timeline
• See subscriber profile alongside conversations
• Search and filter by status, date, or subscriber

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Send Time Optimization

• Enable “Send Time Optimization” when scheduling a campaign
• Sequenzy analyzes each subscriber’s open patterns from the last 90 days
• Emails are delivered within a 12-hour window, timed to when each subscriber is most likely to engage
• Subscribers without enough engagement history receive emails at the scheduled time

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Campaign Revenue Attribution

• Conversions count: Number of goal conversions attributed to the campaign
• Tracked value: Total revenue from attributed conversions
• Goal breakdown: See which goals drove conversions (if you have multiple goals)

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Activity-Based Triggers for Sequences

• Re-engagement campaigns for inactive users
• Churn prevention when users stop using key features
• Win-back flows for lapsed customers

• Rewarding power users who complete actions frequently
• Identifying highly engaged subscribers
• Triggering upgrade prompts for heavy usage

1. Create a new sequence or edit an existing one
2. Click on the trigger node
3. Select “Inactivity” or “Event frequency” from the trigger type dropdown
4. Choose the event to track and configure the time settings

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PostHog Integration

• Trigger emails from product events: Feature used, onboarding completed, checkout started
• Build behavior-based segments: Users who haven’t used feature X in 7 days
• Re-engage inactive users: Detect users who stopped using your product

1. Copy your webhook URL from Sequenzy Settings → Integrations
2. Add it as a Webhook destination in PostHog Data Pipelines
3. Events flow in real-time and trigger your automations

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GitHub @mention in AI Writer

“Write a product update email based on @github acme/saas-app from the last month”

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Auth Provider Integrations (Clerk & Supabase)

• Clerk: Sync users from Clerk authentication with full profile data
• Supabase: Sync users from your Supabase database webhooks

1. Copy your unique webhook URL from Sequenzy
2. Paste it in your Clerk or Supabase dashboard
3. Users automatically sync in real-time

• Email, name, username, and profile data
• User created → subscriber added with contact.subscribed event
• User deleted → subscriber unsubscribed automatically

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Send Transactional Emails via SMTP

• Host: smtp.sequenzy.com
• Port: 587 (STARTTLS), 465 (SSL/TLS), or 2525 (fallback)
• Username: api
• Password: Your Sequenzy API key

• Same security checks as the REST API (domain verification, rate limiting, bounce protection)
• Branding footer automatically added for free tier
• All emails appear in your dashboard with full tracking
• Up to 50 recipients per field (to, cc, bcc)

// Node.js example with nodemailer
const transporter = nodemailer.createTransport({
  host: "smtp.sequenzy.com",
  port: 587,
  secure: false,
  auth: { user: "api", pass: "ek_your_api_key" },
});

await transporter.sendMail({
  from: "you@your-verified-domain.com",
  to: "recipient@example.com",
  subject: "Hello",
  html: "<p>Sent via SMTP!</p>",
});

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Creem Integration

• MRR & LTV: Automatically sync Monthly Recurring Revenue and Lifetime Value for each subscriber
• Status tags: customer, cancelled, churned, saas.monthly, saas.yearly
• Events: saas.purchase, saas.cancelled, saas.churn, saas.refund, and more

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Goals & Attribution

• Company-wide goals: Track overall revenue across all your emails
• Automation-specific goals: Measure performance of specific sequences
• Revenue tracking: See exactly how much revenue each email generates
• Per-email breakdown: Identify your highest-performing emails

1. Create a goal tied to a conversion event (e.g., saas.purchase)
2. Optionally specify a revenue property to track amounts
3. Set your attribution window (default: 24 hours)
4. View which emails drove conversions and revenue

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Polar, Paddle, and Dodo Payments integrations

• Polar: For open source developers and digital product creators
• Paddle: Complete payments infrastructure for SaaS with built-in tax compliance
• Dodo Payments: Simple payments for indie developers

• saas.purchase, saas.purchase_monthly, saas.purchase_yearly
• saas.cancelled, saas.churn, saas.payment_failed, saas.refund

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A/B test sequences

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A/B test email campaigns

1. Create an A/B test step in your automation flow
2. Set the split percentage (e.g., 50/50 or 70/30)
3. Design variant A and variant B emails
4. Monitor results to see which variant wins on opens, clicks, or conversions

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Tags on Stripe sync

• Status tags: customer, trial, past-due, cancelled, churned
• Billing interval tags: saas.monthly, saas.yearly

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Quick filters for subscribers

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Revenue data in subscriber details

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Transactional email events linked to subscribers

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Embeddable signup form widget

• Form Style: Choose between stacked (button below) or inline (button side-by-side) layouts
• Placeholder Text: Customize the email input placeholder
• Font Color: Set the input text color
• Button Text & Color: Customize the submit button appearance
• Success Message: Configure the confirmation message with custom font color and size
• List Targeting: Add subscribers to specific lists or all lists

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Email deliverability checker

• Subject line (25% of score): Length, spam trigger words, excessive caps, punctuation, emoji usage
• Preview text (15% of score): Presence, length, whether it duplicates the subject
• Content (40% of score): Text-to-image ratio, link count, unsubscribe link, spam triggers
• Technical (20% of score): Sender address, reply-to configuration

• A (90+): Likely lands in Primary inbox
• B (80-89): Good deliverability, may land in Promotions
• C-F (under 80): Review flagged issues before sending

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Stripe revenue sync

• mrr: Monthly Recurring Revenue (normalized from any billing interval)
• ltv: Lifetime Value (total payments minus refunds)

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Add subscribers to specific lists via API

{
  "email": "user@example.com",
  "lists": ["list_abc123", "list_def456"]
}

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Dynamic segments

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AI-powered segment generation

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Geographic distribution map

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Filter metrics by email type

• Campaigns: Bulk marketing emails sent to subscriber lists
• Transactional: One-off emails triggered by your application (order confirmations, password resets, etc.)
• Sequences: Automated emails from your automation workflows

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File attachments for transactional emails

• Base64 content: Include the file content directly in your API request
• URL-based: Provide a URL and we’ll fetch the file when sending
• 40MB limit: Maximum total attachment size per email
• Any file type: PDFs, images, documents, and more

{
  "to": "user@example.com",
  "slug": "invoice",
  "attachments": [
    {
      "filename": "invoice.pdf",
      "path": "https://example.com/invoices/123.pdf"
    }
  ]
}

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Multiple recipients with CC and BCC

• Multiple to addresses: Send to up to 50 recipients at once
• CC recipients: Visible to all recipients
• BCC recipients: Hidden from other recipients
• Automatic deduplication: Same address in multiple fields is handled automatically

{
  "to": ["user1@example.com", "user2@example.com"],
  "cc": ["manager@example.com"],
  "bcc": ["audit@example.com"],
  "slug": "order-confirmation"
}

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Added Teams Functionality

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Custom sender and reply-to for transactional emails

• Custom from: Use any verified domain (e.g., "Notifications <notifications@yourdomain.com>")
• Custom replyTo: Direct replies to any email address