Creem Integration

Connect your Creem account to automatically sync revenue metrics for all your subscribers. This enables powerful segmentation based on MRR and LTV.

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What is Creem?

Creem is an all-in-one payment platform that acts as a Merchant of Record. It handles global commerce complexity including payments, subscriptions, tax compliance (VAT, GST, sales tax), and regulatory requirements across 190+ countries, so you can focus on building your product.

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Connecting Creem

Creem requires manual API key and webhook setup. Here’s how to connect:

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Step 1: Get Your Creem API Key

1. Go to your Creem Dashboard
2. Navigate to Developers
3. Copy the API key (format: ck_xxxxxxxxxx)

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Step 2: Find Your Store ID

1. In the Creem Dashboard, go to Settings
2. Your Store ID is displayed in your account settings (format: store_xxxxxxxxxx)
3. Copy this ID for later

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Step 3: Set Up Webhooks in Creem

1. In Creem, go to Developers → Webhooks
2. Click Create Endpoint
3. Enter your Sequenzy webhook URL:
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   https://api.sequenzy.com/webhooks/creem/{your-company-id}
   
   You can find this URL in Sequenzy when connecting Creem—it’s automatically shown in the connection modal.
4. Select these events to listen for(or just leave all on default):
   • checkout.completed
   • subscription.active
   • subscription.paid
   • subscription.canceled
   • subscription.expired
   • subscription.trialing
   • subscription.paused
   • refund.created
5. Click Create to save the webhook endpoint
6. Copy the Webhook Secret (format: whsec_xxxxxxxxxx)

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Step 4: Connect in Sequenzy

1. Go to Settings → Integrations in Sequenzy
2. Click Connect next to Creem
3. Enter your:
   • Store ID (from Step 2)
   • API Key (from Step 1)
   • Webhook Secret (from Step 3)
4. Click Connect Creem

Sequenzy will immediately begin receiving webhook events from Creem.

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Synced Attributes

When connected, Sequenzy adds these attributes to each subscriber matched by email:

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MRR Calculation

MRR is normalized from any billing interval:

• Monthly: Used as-is
• Yearly: Divided by 12
• Weekly: Multiplied by 52, then divided by 12
• Daily: Multiplied by 365, then divided by 12

Only active subscriptions count toward MRR.

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Automatic Tags

Sequenzy automatically applies tags to subscribers based on their Creem subscription status: These tags update automatically whenever subscription status changes via webhooks.

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Tracked Events

When you connect Creem, these events are automatically tracked for use in automations:

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Using Revenue Data

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Building Segments

With MRR and LTV synced as numeric attributes, you can create sophisticated segments: Revenue-based segments:

• mrr >= 100 — High MRR customers
• ltv > 1000 — Lifetime high-value customers
• mrr >= 50 AND mrr < 200 — Mid-tier customers

Combining with tags:

• tag = churned AND ltv > 500 — High-value churned customers (win-back targets)
• tag = cancelled AND mrr >= 100 — At-risk high-value customers needing attention
• tag = saas.yearly AND mrr >= 100 — Yearly enterprise customers

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Automations

Trigger automations when revenue attributes change:

• Send a thank-you email when ltv exceeds a threshold
• Trigger a win-back sequence when a subscriber gets the churned tag
• Notify your team when a high-value customer cancels

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How Matching Works

Subscribers are matched by email address (case-insensitive). A Creem customer with email User@Example.com will match a subscriber with email user@example.com. If a Creem customer doesn’t have an email in the webhook or doesn’t match any subscriber, the event is acknowledged but no action is taken.

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Troubleshooting

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Webhooks Not Arriving

1. Verify your webhook URL is correct in Creem settings
2. Check that you’ve selected the correct events
3. Check Creem’s webhook logs for failed delivery attempts
4. Ensure your Sequenzy webhook endpoint is accessible

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Invalid Webhook Signature

If webhooks are failing with signature errors:

1. Verify you copied the complete webhook secret from Creem
2. Re-create the webhook endpoint in Creem and update the secret in Sequenzy
3. Ensure you’re using the correct secret format (whsec_xxxxxxxxxx)

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Customer Email Not Found

Creem webhooks include customer data with email addresses. If events are being acknowledged but subscribers aren’t being updated:

1. Ensure the customer email in Creem matches a subscriber in Sequenzy
2. Check that customers have valid email addresses in Creem