Zapier Integration

Connect Sequenzy to over 6000 apps using Zapier. Automate your email marketing workflows by connecting to CRMs, forms, payment providers, and more.

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What is Zapier?

Zapier is a no-code automation platform that connects different apps together. With the Sequenzy integration, you can start Zaps from new subscribers and completed campaigns, or add subscribers, apply tags, and trigger events from other apps.

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Getting Started

1. Go to Zapier’s Sequenzy integration page
2. Click Create Zap or choose a template
3. Follow the prompts to authenticate your Sequenzy account
4. Configure your workflow

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Authentication

When connecting Sequenzy to Zapier, you’ll need your API key:

1. Go to Settings > API Keys in Sequenzy
2. Create a new API key or copy an existing one (current keys start with seq_live_ for a workspace or seq_user_ for an account; legacy ek_ keys are also supported)
3. Paste it in Zapier when prompted

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Required API key scopes

Zapier uses one API key for the connection, so give it the union of the scopes needed by the steps in your Zaps: For a connection that uses both triggers and every action, select account:read, webhooks:write, webhooks:delete, subscribers:read, subscribers:write, subscribers:delete, campaigns:read, events:write, and automations:trigger.

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Available Triggers

Both triggers are instant REST hooks. Turning on a Zap creates a dedicated Sequenzy outbound-webhook endpoint; turning it off permanently deletes that endpoint and its delivery history.

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New Subscriber

Starts a Zap when a subscriber is created. Every creation source qualifies, including forms, the API, imports, and integration syncs. With double opt-in enabled, the trigger waits until the contact confirms; an unconfirmed contact does not trigger it. The record includes subscriber identity and profile fields, custom attributes, creation source, and the list IDs joined during creation.

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Campaign Sent

Starts one Zap when an email campaign reaches sent. This is an aggregate completion event, not one task per recipient. Empty-audience campaigns and completed A/B tests qualify; SMS campaigns do not. The record includes sentAt, totalSent, and totalFailed from the terminal campaign state. Sequenzy signs every delivery over the exact raw body with HMAC-SHA256. The Zapier app checks every v1= signature, requires a timestamp within five minutes, and rejects missing, stale, malformed, wrong-event, or invalidly signed requests. A rejected or otherwise failed delivery follows Sequenzy’s existing policy of up to 16 attempts with exponential backoff spanning 7 days.

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Available Actions

Sequenzy exports exactly five actions for sending data to Sequenzy: Create or Update Subscriber, Add Tag to Subscriber, Remove Tag from Subscriber, Trigger Event for Subscriber, and Delete Subscriber. For subscriber identity fields, provide Email or External ID. Use Email when the action may need to create a new subscriber. Use External ID when you already store your app’s user/customer ID on the Sequenzy subscriber.

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Create or Update Subscriber

Add a new subscriber by email or update an existing one by email or external ID. Example use cases:

• Add new leads from Typeform to Sequenzy
• Sync customers from Stripe to Sequenzy
• Import contacts from Google Sheets

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Add Tag to Subscriber

Apply a tag to a subscriber. Creates the subscriber when an email address is provided. Example use cases:

• Tag subscribers as “webinar-attendee” when they register on Eventbrite
• Tag customers as “high-value” when they make a large purchase
• Tag users as “churned” when they cancel in your billing system

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Remove Tag from Subscriber

Remove a tag from a subscriber. If the supplied email does not match an existing subscriber, Sequenzy creates that subscriber without the requested tag. An External ID must identify an existing subscriber. Example use cases:

• Remove “trial” tag when user becomes a customer
• Remove “active” tag when subscription ends
• Clean up temporary campaign tags

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Trigger Event for Subscriber

Trigger a custom event that can start automations in Sequenzy. Creates the subscriber when an email address is provided. Example use cases:

• Trigger onboarding_started when a user signs up in your app
• Trigger trial_ending 3 days before trial expiration
• Trigger feature_used when users engage with specific features

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Delete Subscriber

Remove a subscriber from your list. Example use cases:

• Remove unsubscribes synced from other systems
• Clean up test accounts automatically
• Handle GDPR deletion requests from other platforms

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Available Searches

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Find Subscriber

Look up a subscriber by email or external ID. Useful for checking if someone exists before taking action. Returns: Subscriber data including name, tags, custom attributes, and status.

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Auto-Creation Feature

The Create or Update Subscriber, Add Tag, Remove Tag, and Trigger Event actions can create subscribers if the action includes an email address. Remove Tag creates a missing subscriber without adding the requested tag. This means you can:

• Tag users without first creating them
• Trigger events for users who haven’t been added yet
• Build simpler Zaps without checking if subscriber exists first

If you use only External ID, the subscriber must already exist. Find Subscriber and Delete Subscriber do not create subscribers.

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Recommended Zap Templates

These are the recommended templates to publish or promote first:

• Typeform → Create or Update Subscriber: Add form respondents to Sequenzy and map answers into custom attributes.
• Tally → Create or Update Subscriber: Capture Tally form leads with source and form metadata.
• Facebook Lead Ads → Create or Update Subscriber: Send new ad leads to Sequenzy with campaign/ad set fields as attributes.
• Webflow → Create or Update Subscriber: Add website form submissions with a webflow-lead tag.
• Stripe → Add Tag / Trigger Event: Add lifecycle tags such as customer or trigger purchase/subscription events for automations.
• Google Sheets → Create or Update Subscriber: Add or update subscribers from new or updated spreadsheet rows.

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Multi-Step Zaps

You can combine multiple Sequenzy actions in a single Zap:

• Create or update the subscriber
• Add relevant tags
• Remove old tags
• Trigger a custom event

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Troubleshooting

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Subscriber Not Created

1. Verify the email address is valid
2. Check that your API key has the correct permissions
3. Ensure the Zap is turned on

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Tags Not Appearing

1. Tags are case-sensitive - “Customer” and “customer” are different
2. Check the tag field isn’t empty
3. Verify the subscriber exists (or use an action that auto-creates)

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Event Not Triggering Automation

1. Verify you have an automation set up for that event in Sequenzy
2. Check the event name matches exactly (case-sensitive)
3. Ensure the subscriber meets any conditions on the automation

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Authentication Failed

1. Verify your API key is correct (current keys start with seq_live_ or seq_user_; legacy ek_ keys are also supported)
2. Try regenerating a new API key in Settings > API Keys
3. Reconnect your Sequenzy account in Zapier

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FAQ