Email Tracking Sequenzy automatically tracks engagement metrics for all emails you send. This helps you understand how subscribers interact with your emails and optimize your campaigns.
What We Track Sequenzy tracks three types of email engagement:
Metric Description How It Works Opens When a subscriber opens your email Invisible tracking pixel loaded by email client Clicks When a subscriber clicks any link in your email Links are wrapped with tracking redirects Unsubscribes When a subscriber clicks the unsubscribe link Unsubscribe link clicks are tracked separately
How Tracking Works Open Tracking When you send an email, Sequenzy embeds a tiny invisible image (1x1 pixel) at the end of your email. When the subscriber’s email client loads this image, we record an open event.
Email opened → Tracking pixel loaded → Open recorded
Some email clients block images by default or use privacy features that
prevent accurate open tracking. Apple Mail Privacy Protection, for example,
can pre-fetch images, which may inflate open rates. Keep this in mind when
analyzing your metrics.
Click Tracking All links in your emails are automatically wrapped with tracking URLs. When a subscriber clicks a link:
The click is recorded with the link URL
The subscriber is immediately redirected to the original destination
Subscriber clicks link → Click recorded → Redirect to destination
The redirect is instant and invisible to the subscriber.
Unsubscribe Tracking The unsubscribe link in your emails is tracked separately from regular clicks. This gives you visibility into:
How many people are unsubscribing
Which emails drive the most unsubscribes
Unsubscribe trends over time
Disabling Tracking You can disable tracking for your entire account in your settings. This is useful if:
You want to respect subscriber privacy
Your audience is privacy-conscious (e.g., security professionals)
You’re in a regulated industry with strict tracking requirements
You simply don’t need engagement metrics
To disable tracking:
Go to Settings in your dashboard
Navigate to the Tracking section
Toggle off the tracking options you want to disable
You can disable each tracking type independently:
Setting Effect Disable open tracking No tracking pixel added to emails Disable click tracking Links are not wrapped with tracking URLs
Disabling tracking means you won’t have engagement data for metrics,
automation conditions, or segmentation based on email activity.
Privacy Considerations Sequenzy is designed with privacy in mind:
No third-party tracking : All tracking data stays within SequenzySubscriber data protection : Tracking data is associated with subscribers, not sold or sharedEasy opt-out : Subscribers can unsubscribe with one clickConfigurable : You control what gets tracked
GDPR Compliance If you’re subject to GDPR, you should:
Include tracking disclosure in your privacy policy
Consider disabling tracking for EU subscribers if required
Honor unsubscribe requests promptly (Sequenzy does this automatically)
Events Generated Email tracking automatically generates events that you can use in automations and analytics:
Tracking Action Event Generated Email opened email.openedLink clicked email.clickedUnsubscribed email.unsubscribed
These events can trigger sequences, apply sync rules, and appear in subscriber timelines.
Events Learn more about events and how to use them in automations
Best Practices 1. Monitor Engagement Trends Track open and click rates over time to identify:
Which subject lines perform best
Optimal send times for your audience
Content that resonates with subscribers
2. Use Tracking Data for Segmentation Create segments based on engagement:
Active subscribers : Opened or clicked in the last 30 daysInactive subscribers : No engagement in 90+ daysHighly engaged : Clicked multiple emails
3. Respect Unsubscribes High unsubscribe rates indicate:
Email frequency is too high
Content doesn’t match subscriber expectations
List quality issues
Use unsubscribe data to improve your email strategy.
4. Consider Your Audience If your audience is privacy-focused:
Be transparent about tracking in your emails
Consider disabling open tracking (less invasive than click tracking)
Highlight your privacy practices
