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Email Tracking

Sequenzy tracking settings with callouts showing email tracking, double opt-in, and UTM defaults
Sequenzy automatically tracks engagement metrics for all emails you send. This helps you understand how subscribers interact with your emails and optimize your campaigns.

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What We Track

Sequenzy tracks three types of email engagement:

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How Tracking Works

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Open Tracking

When you send an email, Sequenzy embeds a tiny invisible image (1x1 pixel) at the end of your email. When the subscriber’s email client loads this image, we record an open event.
Some email clients block images by default or use privacy features that prevent accurate open tracking. Apple Mail Privacy Protection, for example, can pre-fetch images, which may inflate open rates. Keep this in mind when analyzing your metrics.

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Click Tracking

All links in your emails are automatically wrapped with tracking URLs. When a subscriber clicks a link:
  1. The click is recorded with the link URL
  2. The subscriber is immediately redirected to the original destination
The redirect is instant and invisible to the subscriber.

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Unsubscribe Tracking

The unsubscribe link in your emails is tracked separately from regular clicks. This gives you visibility into:
  • How many people are unsubscribing
  • Which emails drive the most unsubscribes
  • Unsubscribe trends over time
When you turn Unsubscribe tracking off, Sequenzy unsubscribe links in subsequent sends, go directly to https://sequenzy.com. This applies even when you use a custom tracking domain. Footer links and one-click unsubscribe headers follow the same setting. Actual unsubscribes and their email attribution are still recorded. Links in emails already delivered keep working as before.

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Disabling Tracking

Sequenzy email tracking settings with callouts showing opens, clicks, and advanced controls
You can disable tracking for your entire account in your settings. This is useful if:
  • You want to respect subscriber privacy
  • Your audience is privacy-conscious (e.g., security professionals)
  • You’re in a regulated industry with strict tracking requirements
  • You simply don’t need engagement metrics
To disable tracking:
  1. Go to Settings in your dashboard
  2. Navigate to the Tracking section
  3. Toggle off the tracking options you want to disable
You can disable each tracking type independently: The account-wide switches above are the master policy for campaigns, sequences, and Transactional API sends. To keep tracking on for marketing emails while changing only the Transactional API defaults, expand Open tracking or Click tracking and use its nested Transactional emails switch. These transactional defaults are enabled for new workspaces.
Disabling open or click tracking means you won’t have that engagement data for metrics, automation conditions, or segmentation based on email activity.
The same settings are available outside the dashboard, so an agent or script can audit and change them:
The API endpoints are Get Tracking Settings and Update Tracking Settings, and the MCP tools are get_tracking_settings and update_tracking_settings. Changes apply to emails sent afterwards - emails already sent keep the links and pixels they were rendered with.

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Per-send opt-out (transactional API)

Transactional API sends use the dashboard’s Transactional API Tracking defaults when trackingSettings is omitted. A send can turn off tracking for a single message without changing those defaults. Pass a trackingSettings object with clickTracking: false to skip link rewriting or openTracking: false to skip the open pixel on that send. This is useful when a click-tracking redirect domain would break iOS/Android universal links or deep links, so you can keep tracking on account-wide for marketing while sending those specific emails untracked. These fields only opt out: they cannot enable tracking that is disabled by either the account-wide or Transactional API default.

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Privacy Considerations

Sequenzy is designed with privacy in mind:
  • No third-party tracking: All tracking data stays within Sequenzy
  • Subscriber data protection: Tracking data is associated with subscribers, not sold or shared
  • Easy opt-out: Subscribers can unsubscribe with one click
  • Configurable: You control what gets tracked

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GDPR Compliance

If you’re subject to GDPR, you should:
  1. Include tracking disclosure in your privacy policy
  2. Consider disabling tracking for EU subscribers if required
  3. Honor unsubscribe requests promptly (Sequenzy does this automatically)

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Events Generated

Email tracking automatically generates events that you can use in automations and analytics: These events can trigger sequences, apply sync rules, and appear in subscriber timelines.

Events

Learn more about events and how to use them in automations

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Best Practices

Track open and click rates over time to identify:
  • Which subject lines perform best
  • Optimal send times for your audience
  • Content that resonates with subscribers

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2. Use Tracking Data for Segmentation

Create segments based on engagement:
  • Active subscribers: Opened or clicked in the last 30 days
  • Inactive subscribers: No engagement in 90+ days
  • Highly engaged: Clicked multiple emails

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3. Respect Unsubscribes

High unsubscribe rates indicate:
  • Email frequency is too high
  • Content doesn’t match subscriber expectations
  • List quality issues
Use unsubscribe data to improve your email strategy.

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4. Consider Your Audience

If your audience is privacy-focused:
  • Be transparent about tracking in your emails
  • Consider disabling open tracking (less invasive than click tracking)
  • Highlight your privacy practices

UTM Tracking

Configure automatic campaign attribution for email links

Metrics

View and analyze your tracking data

Campaigns

Send broadcast campaigns

Sequences

Create automated email workflows

Subscribers

Manage your subscriber list