Skip to main content
Sell digital products (ebooks, templates, audio, courses) with Stripe checkout while Sequenzy handles everything after the payment: file delivery, tagging, and follow-up sequences.

​
How it works

  1. Connect Stripe in Settings → Integrations. Sequenzy syncs your Stripe product catalog into Settings → Products.
  2. Attach a deliverable file to a product. Upload the file to Sequenzy (PDF, ePub, ZIP, images, audio, video - up to 100MB) or link to a file hosted elsewhere.
  3. Sell with any Stripe checkout - payment links, Stripe Checkout, or your own integration. No special setup is needed on the checkout side.
  4. The purchase event delivers the file. When the buyer completes checkout, Sequenzy receives the Stripe webhook, matches the purchased products against your catalog, and attaches the file info to the saas.purchase event.

​
Sending the file in a sequence

Create a sequence with the Event received trigger and the saas.purchase event. If you sell multiple products, use the Only for product picker to start the sequence for one specific product, or add property filters manually (for example productIds equals prod_XXX). In the sequence email, reference the file with merge tags:
  • {{event.download.url}} - the file URL for the first purchased product with a deliverable
  • {{event.download.name}} - the file name (or product title when the file has no name)
  • {{event.downloads}} - all deliverables when an order contains multiple products
A typical delivery email is a short thank-you message with a button whose link is {{event.download.url}}.

​
Keeping products in sync

  • The product catalog syncs automatically when you connect Stripe, and you can re-sync anytime from Settings → Products
  • Products archived in Stripe stay in Sequenzy (so attached files are kept) and are marked as archived
  • Attached files survive re-syncs - product names, prices, and images update without touching your delivery settings

​
API, CLI, and MCP

Everything above is also available programmatically:
  • API - List Products, Attach Delivery File, Create Upload URL, Sync Stripe Products
  • CLI - sequenzy products list, sequenzy products upsert my-ebook --title "The Ebook" --file ./ebook.pdf, sequenzy products attach-file prod_abc --file ./guide.pdf, sequenzy products sync (see CLI docs)
  • MCP - list_products, upsert_products, delete_product, attach_product_file (with url or local filePath), remove_product_file, sync_products tools (see MCP docs)
The product-scoped delivery sequence can also be created programmatically: pass propertyFilters to Create Sequence (or the create_sequence MCP tool, or sequenzy sequences create --property-filters-json ...), for example [{"path": "productIds", "operator": "equals", "value": "prod_XXX"}].

​
Notes

  • Uploaded files are stored under unguessable URLs, so links shared in email cannot be enumerated
  • Buyers are created as subscribers automatically when the purchase webhook arrives, so delivery works even for brand-new customers
  • Subscriptions work too: renewal payments (invoice.paid) carry the same download properties, which is useful for re-delivering access links