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Sequenzy popup templates with callouts showing how to choose and customize a popup
The Popup Widget lets you create a signup popup inside Sequenzy and install it on any website with a hosted script.

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Quick Start

Sequenzy popups list with callouts showing saved popups and popup creation
  1. Open Pages & Forms → Popups in your Sequenzy dashboard.
  2. Create a popup or open an existing one.
  3. Pick a template, trigger, fields, lists, tags, and success message.
  4. Copy the generated HTML snippet.
  5. Paste it into a site template that permits third-party hosted scripts.
Sequenzy popup code is not part of the Webflow Marketplace integration. Do not paste it into Webflow. Use native Webflow form capture instead. While Webflow is connected, custom popup embed code and its submission endpoint are disabled for that workspace, including previously deployed snippets.

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Install Code

Sequenzy popup code dialog with callouts showing platform tabs, install code, and an AI-ready prompt
The generated snippet loads the popup’s saved configuration and runtime from the Sequenzy application domain:
Replace popup_123 with the saved popup ID. The code panel in the popup builder supplies the complete versioned snippet automatically.

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Triggers

Sequenzy popup editor with callouts showing trigger rules and the visitor preview
You can open the popup after a delay, after the visitor scrolls, on exit intent, or manually from your own button:

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Submissions

Saved popup submissions post to the saved popup endpoint:
This means list targeting, tag assignment, custom fields, duplicate handling, spam honeypot protection, and existing subscriber updates use the popup settings stored in Sequenzy. A contact who unsubscribed from all email and submits the popup again is resubscribed and rejoins the popup’s lists. Turn on Require email confirmation to resubscribe under Data > Advanced in the popup builder, or set resubscribeBehavior to double_opt_in, to send them your double opt-in confirmation email first. See Returning unsubscribed contacts. Turn on Bot protection under Data in the popup builder, or set botProtection to true, to run a Cloudflare Turnstile check before each signup. Most visitors never see it. Signups that fail it must confirm by email before they are subscribed. See Bot protection.

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Scratch to reveal rewards

Turn a popup into a scratch card to make your signup offer feel like a win. Start from the Scratch to reveal template, or open the Reward tab in the popup builder and switch on Scratch to reveal.
  1. The popup opens on a scratch card with your heading and cover label.
  2. Visitors scratch it with a mouse or finger. Once about half of the card is cleared, it reveals your public teaser (for example “You’ve got a mystery discount”) and a Claim button. A Tap to reveal link does the same for keyboard and screen reader users, and for anyone who would rather not scratch.
  3. Claim shows your signup form with the teaser above it.
  4. After a successful signup, the popup shows the reward and your discount code with a Copy code button.
The reward and code are not part of the embed script, so nobody can read them from your page source. Sequenzy returns them when the signup form is submitted. Anyone who submits the form can see them, so treat a shared code as public.

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Use the reward in your welcome email

Each signup saves the reward on the subscriber as the discount custom attribute, before any welcome sequence starts, so your welcome email shows what the visitor revealed:
  • {{discount.value}}, for example “10% off your first order”
  • {{discount.code}}, for example WELCOME10
The Discount code email block uses {{discount.code}} by default, so it works without changes. If the same sequence also has a Create discount step, the code that step creates replaces these values in later emails. A discount attribute the contact already has from somewhere else, such as an import, is never replaced. A newer popup reward replaces an older one.
Create the code in your store before you publish the popup, and leave the code empty if you only want to describe the reward. If contacts confirm by email first (double opt-in), the popup still shows the code right away; leave the code empty if it should only arrive by email.

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Style the scratch card

Click any text on the scratch card in the editor (heading, subheading, cover label, and, after Tap to reveal, the teaser and Claim button) to edit it in place. Click the card itself to jump to its style. In the Reward tab you can change:
  • Cover finish: gold, silver, rose gold, holographic, your accent color, or a custom color.
  • Finish pattern: sheen, sparkle, or plain.
  • Cover image: replaces the foil with your own image. The image host must allow cross-origin requests (CORS); otherwise visitors see the foil.
  • Cover label, prize background, and prize text colors, and the card’s corner radius.
Scratch cards are not available on floating bars, and a popup with a reward shows its success message instead of redirecting, so visitors always see their reward.

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Branding

Saved popups show a small Powered by Sequenzy link for free workspaces. Paid workspaces are white-label. The hosted script checks the current workspace plan when it loads, so upgrading removes the branding without requiring you to replace the embed snippet.