Polar Integration

Documentation Index

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Connect your Polar account to automatically sync revenue metrics for all your subscribers. This enables powerful segmentation based on MRR and LTV.

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What is Polar?

Polar is a modern payment platform designed for developers, open source maintainers, and digital product creators. It offers subscriptions, one-time payments, and benefits management with a developer-friendly API.

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Connecting Polar

Unlike Stripe (which uses an app integration), Polar requires manual API key and webhook setup. Here’s how to connect:

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Step 1: Get Your Polar API Key

1. Go to your Polar Dashboard
2. Navigate to Settings in your organization
3. Click API & Webhooks
4. Create a new Organization Access Token
5. Copy the token (format: polar_oat_xxxxxxxxx)

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Step 2: Set Up Webhooks in Polar

1. In Polar, go to Settings → Webhooks
2. Click Create Webhook Endpoint
3. Enter your Sequenzy webhook URL:
   https://api.sequenzy.com/webhooks/polar/{your-company-id}
   
   You can find this URL in Sequenzy when connecting Polar—it’s automatically shown in the connection modal.
4. Select these events to listen for:
   • subscription.created
   • subscription.active
   • subscription.updated
   • subscription.canceled
   • subscription.revoked
   • order.created
   • order.paid
   • customer.created
   • customer.state_changed
5. Click Create to save the webhook
6. Copy the Webhook Secret (format: polar_whs_xxxxxxxxx)

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Step 3: Connect in Sequenzy

1. Go to Settings → Integrations in Sequenzy
2. Click Connect next to Polar
3. Enter your:
   • API Key (from Step 1)
   • Webhook Secret (from Step 2)
4. Click Connect Polar

Sequenzy will immediately begin syncing your existing Polar customers.

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Synced Attributes

When connected, Sequenzy adds these attributes to each subscriber matched by email:

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MRR Calculation

MRR is normalized from any billing interval:

• Monthly: Used as-is
• Yearly: Divided by 12
• Weekly: Multiplied by 52, then divided by 12
• Daily: Multiplied by 365, then divided by 12

Only active subscriptions count toward MRR.

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LTV Calculation

LTV sums all successful orders for a customer, minus any refunds. This gives you the true lifetime value accounting for partial refunds.

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Automatic Tags

Sequenzy automatically applies tags to subscribers based on their Polar subscription status: These tags update automatically whenever subscription status changes via webhooks.

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Tracked Events

When you connect Polar, these events are automatically tracked for use in automations:

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Using Revenue Data

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Building Segments

With MRR and LTV synced as numeric attributes, you can create sophisticated segments: Revenue-based segments:

• mrr >= 100 — High MRR customers
• ltv > 1000 — Lifetime high-value customers
• mrr >= 50 AND mrr < 200 — Mid-tier customers

Combining with tags:

• tag = churned AND ltv > 500 — High-value churned customers (win-back targets)
• tag = cancelled AND mrr >= 100 — At-risk high-value customers needing attention
• tag = saas.yearly AND mrr >= 100 — Yearly enterprise customers

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Automations

Trigger automations when revenue attributes change:

• Send a thank-you email when ltv exceeds a threshold
• Trigger a win-back sequence when a subscriber gets the churned tag
• Notify your team when a high-value customer cancels

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Manual Sync

To re-sync revenue data at any time:

1. Go to Settings → Integrations
2. Find your connected Polar account
3. Click Sync Revenue

The sync processes all Polar customers and updates matching subscribers.

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How Matching Works

Subscribers are matched by email address (case-insensitive). A Polar customer with email User@Example.com will match a subscriber with email user@example.com. If a Polar customer doesn’t have an email or doesn’t match any subscriber, they’re skipped during sync.

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Troubleshooting

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Webhooks Not Arriving

1. Verify your webhook URL is correct in Polar settings
2. Check that you’ve selected the correct events
3. Ensure your Polar organization has the webhooks:write scope
4. Check Polar’s webhook delivery logs for failed attempts

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Customers Not Syncing

1. Ensure the customer email in Polar matches a subscriber in Sequenzy
2. Try clicking Sync Revenue to force a re-sync
3. Check that your API key has the required scopes:
   • customers:read
   • subscriptions:read
   • orders:read

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Invalid Webhook Signature

If webhooks are failing with signature errors:

1. Verify you copied the complete webhook secret from Polar
2. Re-create the webhook in Polar and update the secret in Sequenzy
3. Ensure the secret starts with polar_whs_