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Advanced Sender Routing

Advanced sender routing lets Sequenzy separate the address your recipient sees from the verified domain Sequenzy uses for routing and dedicated IP assignment. Example:
  • Visible From: hey@pawpulse.ai
  • Routed via: hey.pawpulse.ai
This is useful when you want a cleaner root-domain sender in the inbox while still isolating traffic on a verified subdomain.

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Availability

This is available directly in sender profile settings. Sender profiles can keep a visible From address on one verified domain and route mail through another verified sending domain in the same workspace.

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Requirements

  • The visible From domain must be verified in your workspace
  • The routing domain must also be verified in your workspace
  • Dedicated IP assignment follows the routing domain, not the visible From domain

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What Changes

  • Recipients still see your visible From address
  • Sequenzy chooses the SES configuration set and dedicated IP from the routing domain
  • Campaigns, sequences, transactional emails, test sends, and forwarded replies all use the same routing decision

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In The UI

For most workspaces, sender setup still looks the same. Sender settings show an extra routing-domain control, and campaign review shows a small via your-subdomain.com hint when the visible sender and routing domain differ.

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Best Practices

  • Keep both the visible From domain and routing domain under the same brand
  • Use a subdomain for routing when you want stronger reputation isolation
  • Move transactional and marketing traffic onto separate routing domains when possible
  • Warm up any new routing domain or dedicated IP gradually