Shopify App Integration

Use the Shopify App integration when you build a Shopify app and want Sequenzy to email your app’s merchants. This is different from connecting a Shopify store.

What it tracks

Sequenzy receives signed Shopify app webhooks and turns them into subscriber events:

Shopify event	Sequenzy event
App identified after OAuth	`shopify_app.installed`
Active app subscription	`saas.purchase` plus monthly/yearly variant
Active one-time app purchase	`saas.purchase`
Frozen app subscription	`saas.payment_failed`
Cancelled/expired/declined app subscription	`saas.churn`
App uninstalled	`saas.churn`
Approaching capped amount	Acknowledged, attributes updated when possible

Subscription and purchase events also update revenue attributes such as mrr and ltv.

Connect in Sequenzy

Go to Settings > Integrations.
Click Connect next to Shopify App.
Enter your Shopify app Client ID and Client secret. In the Shopify Dev Dashboard, open Apps > your app > Settings and copy both from the Client credentials section (on the older Partner Dashboard they are on the app’s Overview page instead). Shopify sometimes labels these the API key and API secret key - they are the same values.
Copy the generated webhook URL and identify URL and add them to your Shopify app configuration.
Click Connect Shopify App.

The client secret is encrypted and used only to verify Shopify webhook HMAC signatures.

Configure Shopify app webhooks

In your Shopify app configuration or Partner Dashboard, subscribe to these topics:

[[webhooks.subscriptions]]
topics = [
  "app/uninstalled",
  "app_subscriptions/update",
  "app_subscriptions/approaching_capped_amount",
  "app_purchases_one_time/update"
]
uri = "https://api.sequenzy.com/api/webhooks/shopify-app/{companyId}"

Shopify signs webhook deliveries with X-Shopify-Hmac-SHA256. Sequenzy verifies that signature with your app client secret before processing the event.

Identify the merchant after OAuth

Shopify app billing webhooks usually do not include a merchant email. After your app completes OAuth, call the identify endpoint from your backend:

curl -X POST "https://api.sequenzy.com/api/webhooks/shopify-app/{companyId}/identify" \
  -H "Authorization: Bearer YOUR_SHOPIFY_APP_CLIENT_SECRET" \
  -H "Content-Type: application/json" \
  -d '{
    "shopDomain": "merchant.myshopify.com",
    "email": "owner@example.com",
    "shopName": "Merchant Store",
    "appId": "your-shopify-app-client-id",
    "planName": "Pro"
  }'

This creates or updates the subscriber, stores shopifyAppShopDomain, and records a shopify_app.installed event. Later subscription and uninstall webhooks use the shop domain to find the same subscriber.

Backfill existing merchants

Shopify never replays installs, so connecting only tracks merchants from that point forward. To sync the merchants you already have, send them in bulk from your backend. Each merchant is created or updated as a subscriber, its Shopify app attributes plus mrr and ltv are set, and a shopify_app.installed event is recorded. The backfill does not trigger automations, so it will not email your existing merchants.

curl -X POST "https://api.sequenzy.com/api/webhooks/shopify-app/{companyId}/identify/bulk" \
  -H "Authorization: Bearer YOUR_SHOPIFY_APP_CLIENT_SECRET" \
  -H "Content-Type: application/json" \
  -d '{
    "merchants": [
      {
        "email": "owner@store.com",
        "shopDomain": "store.myshopify.com",
        "shopName": "Acme Store",
        "planName": "Pro",
        "interval": "month",
        "planPrice": 49,
        "status": "active",
        "mrr": 49,
        "ltv": 588
      }
    ]
  }'

Send up to 1000 merchants per request and page through the rest. Each merchant needs a valid email and a myshopify.com shopDomain; everything else is optional.

Field	Description
`email` (required)	Merchant contact email
`shopDomain` (required)	Shop domain, for example `merchant.myshopify.com`
`shopName`	Store display name
`name` / `firstName` / `lastName`	Merchant name
`planName`	Current plan, for example `Pro`
`interval`	`month`, `year`, or `one_time` (defaults to `month`)
`planPrice`	Plan price per interval, in major units (for example dollars)
`status`	`active`, `frozen`, `cancelled`, or `one_time` (defaults to `active`)
`mrr`	Monthly recurring revenue. Derived from `planPrice` + `interval` when omitted
`ltv`	Lifetime value. Falls back to `planPrice` when omitted; pass it for accurate history
`subscriptionId`	Shopify app subscription or one-time purchase id
`installedAt`	ISO install timestamp

The request is queued and processed in the background. The response returns queued and skipped counts (rows missing a valid email or shop domain are skipped).

Synced attributes

Attribute	Description
`shopifyAppShopDomain`	Merchant shop domain, for example `merchant.myshopify.com`
`shopifyAppStoreName`	Store name supplied during identify or webhook parsing
`shopifyAppId`	Shopify app client ID supplied during identify
`shopifyAppPlanName`	Current app plan name
`shopifyAppSubscriptionId`	Shopify app subscription or one-time purchase ID
`shopifyAppSubscriptionStatus`	Latest app subscription status
`shopifyAppPurchaseStatus`	Latest one-time app purchase status
`shopifyAppInterval`	`month`, `year`, or `one_time`
`mrr`	Monthly recurring revenue in dollars
`ltv`	Lifetime value in dollars

Automation ideas

Start onboarding from shopify_app.installed.
Send plan-specific activation emails from saas.purchase.
Send usage-cap warnings from segments using shopifyAppCappedAmount and shopifyAppBalanceUsed.
Trigger win-back or exit surveys from saas.churn.
Trigger dunning or support outreach from saas.payment_failed.

Troubleshooting

Webhook says no customer email found

Call the identify endpoint after OAuth for that shop. Shopify app billing webhooks are matched by shopifyAppShopDomain, not by email.

Invalid webhook signature

Verify that the secret saved in Sequenzy is the Shopify app client secret from the Partner Dashboard. Shopify signs the raw request body, so proxy layers must not rewrite the body before it reaches Sequenzy.

Install event not firing

Shopify does not send a general app/installed webhook. The install event comes from your backend calling the identify endpoint after OAuth.

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Shopify App Integration

What it tracks

Connect in Sequenzy

Configure Shopify app webhooks

Identify the merchant after OAuth

Backfill existing merchants

Synced attributes

Automation ideas

Troubleshooting

Webhook says no customer email found

Invalid webhook signature

Install event not firing

​What it tracks

​Connect in Sequenzy

​Configure Shopify app webhooks

​Identify the merchant after OAuth

​Backfill existing merchants

​Synced attributes

​Automation ideas

​Troubleshooting

​Webhook says no customer email found

​Invalid webhook signature

​Install event not firing

What it tracks

Connect in Sequenzy

Configure Shopify app webhooks

Identify the merchant after OAuth

Backfill existing merchants

Synced attributes

Automation ideas

Troubleshooting

Webhook says no customer email found

Invalid webhook signature

Install event not firing