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The Competitors page shows the emails sent by brands you watch, newest first. Use it to see what competitors launch, how they onboard new users and when they run promotions, then remix any email for your own brand.

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Watching a brand

There are two ways to start:
  • On any email or sequence in the Gallery tab when you add a new email, select the binoculars button and choose Watch.
  • On the Competitors page, choose Watch a brand and enter the brand’s website, such as competitor.com.
Competitors joins the sidebar once your workspace watches a brand. Until then, open it from the command palette. When you enter a website, Sequenzy reduces it to the registrable domain, so www.competitor.com and competitor.com are the same brand. You can’t watch your own website.
  • If the brand is already in the email gallery, you watch it straight away and its emails show up in the feed.
  • If it isn’t, Sequenzy reviews it, signs up to its emails and adds it to the gallery. It shows as Requested, then Collecting emails, and its emails appear once they arrive. A brand that can’t be added shows Not added with the reason.
Watching a brand that isn’t in the gallery is the same as asking for it with Suggest a brand in the gallery picker, so both lists show the same brands. Your workspace can keep up to 50 watched and requested brands together. Brands like yours suggests gallery brands that are close to your company description, one click each.

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Reading the feed

New emails usually show up a few hours after they are sent. Each card shows the brand, when it was sent and the kind of email. Select a brand on the right to see only its emails, and open an email to preview it. Emails collected since your last visit are marked New, and the Competitors item in the sidebar counts them. New is tracked for each person, so a teammate opening the page doesn’t clear your count. Emails that were already in the gallery when you started watching a brand are not marked new. Remix for my brand in the preview rewrites the email for your brand, using its layout. See Email Templates. Viewers can read the feed. Owners, admins and marketers can watch and stop watching brands.

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Availability across interfaces

New markers and the sidebar count belong to the person viewing the dashboard, so the API, CLI and MCP don’t track them. To read only recent emails there, pass since (in the CLI, --since). It matches when an email was sent, and emails arrive a few hours later, so set it about a day before your last check and skip emails whose id you have already seen.