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One email delivered to one recipient counts as one email. A campaign to 5,000 people uses 5,000. Campaign, sequence, transactional and test emails all count toward the same monthly allowance. You are not charged per contact, so storing a large list costs nothing until you send to it.

Plans

The free plan includes 2,500 emails per month. Paid plans start at 15,000 emails per month. See pricing for every tier. All companies you own share one plan and one allowance. See Can I run several brands or clients on one plan?

When the allowance resets

The exact date is shown in Account settings → Subscription. Unused emails do not roll over. An annual plan still has a monthly allowance, not a yearly pool. Bonus credits are different: they do not expire at the reset and are used before your monthly allowance.

What happens when you reach the limit

  • Campaigns. The review step will not let you send or schedule a campaign that needs more emails than you have left. It says “This send needs N emails, but you have M left this month, including credits.”
  • Sequences and transactional emails. These keep sending, so going over does not cut off your password resets or onboarding emails. We will contact you about moving to a plan that fits.
  • A pause for accounts that stay over. If the banner says Monthly email limit reached, sending is paused until the allowance resets. Upgrading lifts the pause sooner.
To get more emails, open Account settings → Subscription → Change plan.

Is there a daily limit?

Your plan does not have a daily limit, so you can send the whole monthly allowance in one day. Separately, each company can send at most 600,000 emails in any 24 hours. A campaign that reaches that cap waits and continues, it does not fail.