Why it was held
The most common reason is that the account is new. Your first campaigns are screened, and once the account and its sending domain have a track record, later campaigns go straight to scheduled. Other reasons are a recently registered domain, content that matches known abuse patterns, and contacts that are held for review. The full list is in Safety Review.What we may ask you
A reviewer may message you in the dashboard chat or by email before approving. Answering quickly is the fastest way through. Expect questions like:- Where did the contacts in this list come from?
- How and when did they opt in to your emails? A link to the signup form helps.
- What is your relationship to the recipients?
- Does the footer show your real mailing address?
If the campaign is rejected
The campaign page shows Campaign rejected with the reviewer’s comment. A rejected campaign cannot be sent. Choose Duplicate as new draft, fix what the comment names, and schedule the copy. Typical causes are cold outreach, leftover placeholder text, and a sender identity that does not match the business the email is about.Check the status without the dashboard
A held campaign has the statuswaiting_approval, and a rejected one has
rejected with the reason in rejectionComment.