> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sequenzy.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Email Tracking
> Track email opens, clicks, and unsubscribes to measure engagement
# Email Tracking
Sequenzy automatically tracks engagement metrics for all emails you send. This helps you understand how subscribers interact with your emails and optimize your campaigns.
## What We Track
Sequenzy tracks three types of email engagement:
| Metric | Description | How It Works |
| ---------------- | ----------------------------------------------- | ----------------------------------------------- |
| **Opens** | When a subscriber opens your email | Invisible tracking pixel loaded by email client |
| **Clicks** | When a subscriber clicks any link in your email | Links are wrapped with tracking redirects |
| **Unsubscribes** | When a subscriber clicks the unsubscribe link | Unsubscribe link clicks are tracked separately |
## How Tracking Works
### Open Tracking
When you send an email, Sequenzy embeds a tiny invisible image (1x1 pixel) at the end of your email. When the subscriber's email client loads this image, we record an open event.
```
Email opened → Tracking pixel loaded → Open recorded
```
Some email clients block images by default or use privacy features that
prevent accurate open tracking. Apple Mail Privacy Protection, for example,
can pre-fetch images, which may inflate open rates. Keep this in mind when
analyzing your metrics.
### Click Tracking
All links in your emails are automatically wrapped with tracking URLs. When a subscriber clicks a link:
1. The click is recorded with the link URL
2. The subscriber is immediately redirected to the original destination
```
Subscriber clicks link → Click recorded → Redirect to destination
```
The redirect is instant and invisible to the subscriber.
### Unsubscribe Tracking
The unsubscribe link in your emails is tracked separately from regular clicks. This gives you visibility into:
* How many people are unsubscribing
* Which emails drive the most unsubscribes
* Unsubscribe trends over time
## Disabling Tracking
You can disable tracking for your entire account in your settings. This is useful if:
* You want to respect subscriber privacy
* Your audience is privacy-conscious (e.g., security professionals)
* You're in a regulated industry with strict tracking requirements
* You simply don't need engagement metrics
To disable tracking:
1. Go to **Settings** in your dashboard
2. Navigate to the **Tracking** section
3. Toggle off the tracking options you want to disable
You can disable each tracking type independently:
| Setting | Effect |
| ---------------------- | ---------------------------------------- |
| Disable open tracking | No tracking pixel added to emails |
| Disable click tracking | Links are not wrapped with tracking URLs |
Disabling tracking means you won't have engagement data for metrics,
automation conditions, or segmentation based on email activity.
## Privacy Considerations
Sequenzy is designed with privacy in mind:
* **No third-party tracking**: All tracking data stays within Sequenzy
* **Subscriber data protection**: Tracking data is associated with subscribers, not sold or shared
* **Easy opt-out**: Subscribers can unsubscribe with one click
* **Configurable**: You control what gets tracked
### GDPR Compliance
If you're subject to GDPR, you should:
1. Include tracking disclosure in your privacy policy
2. Consider disabling tracking for EU subscribers if required
3. Honor unsubscribe requests promptly (Sequenzy does this automatically)
## Events Generated
Email tracking automatically generates events that you can use in automations and analytics:
| Tracking Action | Event Generated |
| --------------- | -------------------- |
| Email opened | `email.opened` |
| Link clicked | `email.clicked` |
| Unsubscribed | `email.unsubscribed` |
These events can trigger sequences, apply sync rules, and appear in subscriber timelines.
Learn more about events and how to use them in automations
## Best Practices
### 1. Monitor Engagement Trends
Track open and click rates over time to identify:
* Which subject lines perform best
* Optimal send times for your audience
* Content that resonates with subscribers
### 2. Use Tracking Data for Segmentation
Create segments based on engagement:
* **Active subscribers**: Opened or clicked in the last 30 days
* **Inactive subscribers**: No engagement in 90+ days
* **Highly engaged**: Clicked multiple emails
### 3. Respect Unsubscribes
High unsubscribe rates indicate:
* Email frequency is too high
* Content doesn't match subscriber expectations
* List quality issues
Use unsubscribe data to improve your email strategy.
### 4. Consider Your Audience
If your audience is privacy-focused:
* Be transparent about tracking in your emails
* Consider disabling open tracking (less invasive than click tracking)
* Highlight your privacy practices
## Related
Configure automatic campaign attribution for email links
View and analyze your tracking data
Send broadcast campaigns
Create automated email workflows
Manage your subscriber list